Understanding durability in circular fashion products and business models

The textiles and apparel industry faces increasing regulatory pressure to reduce its negative environmental and social impact. A widely discussed strategy is to extend the active lifecycle of garments through durable, better quality clothing. Durability, however, is an ambiguous concept and a more complex understanding of durability is emerging that goes beyond material strength to notions of emotional, social and functional durability that live in consumers’ mindsets.

Our understanding of durability and how it impacts product design, reuse, repair and recycling is limited and businesses find it difficult to incorporate durability into more sustainable and circular business models, particularly where there is also an element of degrowth or slow growth. Additionally, digital technologies, particularly for traceability and product information, are needed and require new organizational capabilities and change. Our project proposes to explore the concept of durability in the apparel and textiles industry, focusing on how various industry actors (e.g. fashion brands, designers, suppliers, consumers) define durability and how they incorporate it into commercially viable circular business models.

Our proposal is timely in that local, national and EU research agendas are stimulating sustainable and circular transformation. Nationally, we address questions in the Nationale Wetenschaps Agenda (NWA-ORC), e.g. the call on the theme Ab-initio circular materials design that emphasizes an interdisciplinarity approach for circular redesign and includes aspects of socio-economic relevance, raw material innovations and digital tooling. On the EU level, policies, directives and regulations, so called New Industrial Strategies, are aimed at helping industry towards green and digital transformation. Our proposal is pertinent to the EU Strategy for Sustainable and Circular Textiles and the Transition Pathway for the Textiles Ecosystem. Calls in the near future offer opportunities for the consortium to access funding for continued research and industry collaboration.