A good reason to buy
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In-store interactive advertising screens
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Augmented reality advertising via a mobile app
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Valuing sustainability: how national culture influences attributions towards green advertising
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Advertising agencies : transforming today’s challenges into future directions
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The role of nutrition labels and advertising claims in altering consumers' evaluation and choice
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Did you see that? In-game advertising retention in players and onlookers
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Subliminal advertising in shooter games: recognition effects of textual and pictorial brand logos
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Beyond advertising
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The Network is the Message
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USER EXPERIENCES IN VIRTUAL WORLDS
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VIRTUAL REALITY COMMUNICATION
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