Marketing for humans’ sake
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Investigating the emergence of customer orientation by analyzing a co-creation servitization project between a Dutch supplier and a German customer.
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The role of immersive technology in Customer Experience Management
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Moving a Taxi Sector to Become Electric: Characterizing Taxi Drivers Interested in Purchasing a Full Electric Vehicle
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Mapping out the customer’s journey
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Deriving vehicle-to-grid business models from consumer preferences
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Understanding cultural activity involvement of loyalty segments in the performing arts
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Uniting qualitative design research and quantitative market research: a case example of userdriven innovation in the Dutch health club industry
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Customer relationship management and performance management: exploring an actionable link in hospitality
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