This video provides small and medium enterprises (SMEs) with a concise breakdown of the costs involved in initiating a data science project. It categorizes expenses into three primary areas: personnel, infrastructure, and data-related costs. Through a practical example of a marketing agency’s venture into customer segmentation, viewers get a tangible sense of potential expenditures. Emphasizing the importance of clear project goals and efficient resource allocation, the session offers insights into making cost-effective decisions in data science endeavors.