Human rights violations and onlyfans streamers, unboxing and sniping, #pewpew and #militarycurves, war and ahegao.

The Kawayoku Inception by Noura Tafeche is an archival project that aims to shape under a new taxonomy contemporary digital elusiveness and the ultimate stage of violence sublimation.

Presented here as a video-essay The Kawayoku Inception intend to show a new perspective of questioning the way we are used to elaborate violence in the realm of human visual perception.

The environment of such investigation is of course, the internet, a bristly meadow that breeds our digital lives, our atomized lonesome online experiences daily imbibed by incalculable quantities of images we are incessantly, (un)voluntarily over-exposed to.

Kawayoku is an imperfect linguistic crasis freely taken from Japanese language Kawaii > cute + Bōryoku > violence