This paper deals with Rural Tourism in Twente. A comparison is made between Twente and several other regions in The Netherlands. Economic results like Employment and the development in Tourism over the last few years is taken into the comparison. It becomes clear that Twente is a region with a well-developed rural tourism infrastructure, supported by several tourism initiative boards and local communities, which a marketing strategy to attract middle aged and elderly persons, looking for an active and educational holiday. In region marketing, the focus is clearly on the rural tourism possibilities of Twente.