This chapter calls for greater scholarly attention to business association initiatives in international corporate social responsibility (CSR) governance. Economic globalization has led to the proliferation of private governance initiatives created to address social and environmental issues. Most existing scholarship has focused on those created by multi-stakeholder initiatives (MSIs), an organizational form of CSR coalition driven by NGOs. Yet growing empirical evidence suggests that in most global industries, CSR initiatives created by a different type of coalition, led and composed exclusively by businesses, appears to dwarf MSIs in scale, scope, and influence. More research is needed to examine these overlooked goliaths, particularly their antecedents, organizational and governance forms, and effects on global CSR outcomes. Management and international business scholars are particularly well positioned to contribute new insights on this important phenomenon.