The current work on visual material in tourism studies ignores for the most part its aesthetic dimension as writers concentrate on the content of the image rather than its form. This paper argues that aesthetic considerations should be accorded more importance in tourism studies, as critical appreciation requires judgment and because discussion of form, not just content, is appropriate for the analysis of visuals. Furthermore, an approach to research which concentrates on aesthetics encourages greater individuality and independence. The paper has at its centre the writer's attempts to produce a series of 24, 60-second clips in Bangkok in August 2010, not necessarily in the style of the maestro of the city film, Dziga Vertov, but in his spirit.