Many interesting smart textile concepts have been developed, however there are only a few relevant examples of concepts that are producible and valuable for our society. The so-called ‘killer application’ has not been found yet. That is why it is extremely important that multi-disciplinary parties team-up during the ideation process to come up with innovative solutions (Toeters, 2007). The goal of STS CRISP (Crisp, 2011) is to integrate existing knowledge from partners in the separate domains of textile (soft materials), technology and service providers. To investigate the different kinds of expertise necessary for the development of Smart Textile Services we initiated an assignment to develop new Smart Textile Services concepts for elderly that can be used during rehabilitation (ten Bhömer, Tomico, Kleinsmann, Kuusk & Wensveen, 2012) and executed this project in 2 different institutes: Saxion University of Applied Sciences and Eindhoven University of Technology (TU/e). Through some pre-set contact moments, the use of a gatekeeper (Vertooren, 2007) active in both institutes, and analyzing the final reports we are able to acquire an insight in the different approaches and focus preferences of the institutes. The analysis lead to the following observations: 1. Saxion students spend more time researching existing technologies and how to implement them in their concepts. A more theoretical approach from what is already there, applying existing materials and opportunities that are already there. 2. The TU/e students consistently focused on on user research to find out their perspectives. More user-centered. 3. Saxion students start with ideation and validate this by analyzing what is available in the market at the beginning of the process. 4. TU/e students work from a societal perspective towards user focus and an idea. TU/e students found out that there is a lot more steps after prototyping. Saxion takes the next step: where TU/e students stop, they continue. Out of these observations we can conclude that the institutes are active on different levels on the time-to-market line. We have to take into account that every collaborator has a different time-to-market horizon. For the STS CRISP consortium this means that efforts have to be made to define the time-to-market expertise of the partners. As a next step, we will continue to explore this concept of parallel collaboration assignments and start a new collaboration assignment in sequence in different institutes. Test the time-to-market approach and gather strategies to create a more in depth approach to relevant marketable products can speed up the process of bringing concepts to the market, so that it can have a true added value for society.